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Replace a plank not the bridge

<p>Entrepreneurs who use the words disruptive should replace it with divest. As that is how lots of individuals and organizations will see it. </p> <p>They’ve invested in the current reality to include the measures that have provided them their...

A thousand steps to one

Imagine two people at the same starting point. The first, the adventurer, does a quick look and starts sprinting in one direction. The other, the timid, spends most of the day looking around trying to discern what would be the best way. When the timid starts to move...

The unheard tree

When a tree falls in a forest and no one is around…does is make a sound? If your customer hasn’t heard of your competitor they are effectively not your competitor When your customer segment doesn’t know of your competitors. Are they your competitors?...