When it comes to describing your product or service do not write with your pen. Instead write with the pen of your customers. Writing with a borrowed pen is the best way to signal to your prospective customers “I get you” When interviewing prospects in the...
A bridge solves a transportation problem. It is simple in terms that it’s concrete, definitive tools and units of measure. 5 meters in a conversation between two engineers is the same distance. This is not the case for most startup initiatives. Especially those...
Because you only live once. We all have finite time here. We can get more money, more items but we cannot get more time. Your day, your stories and your experiences are limited. Life is an adventure and when everyone asks you to join them on the known path. Tell them...
