<p>Entrepreneurs who use the words disruptive should replace it with divest. As that is how lots of individuals and organizations will see it. </p> <p>They’ve invested in the current reality to include the measures that have provided them their...
Imagine two people at the same starting point. The first, the adventurer, does a quick look and starts sprinting in one direction. The other, the timid, spends most of the day looking around trying to discern what would be the best way. When the timid starts to move...
When a tree falls in a forest and no one is around…does is make a sound? If your customer hasn’t heard of your competitor they are effectively not your competitor When your customer segment doesn’t know of your competitors. Are they your competitors?...
When it comes to describing your product or service do not write with your pen. Instead write with the pen of your customers. Writing with a borrowed pen is the best way to signal to your prospective customers “I get you” When interviewing prospects in the...
A bridge solves a transportation problem. It is simple in terms that it’s concrete, definitive tools and units of measure. 5 meters in a conversation between two engineers is the same distance. This is not the case for most startup initiatives. Especially those...
