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To know the future give it up

A fatal flaw in early stage startups is customer and product discovery processes. Founders eager to gain insight will accidentally fall upon a dangerous response because of poor question formatting. As founders look to the future they use words such as will and would....

The moon chases the sun

On matters of competition you can rest assured that the moon chases the sun, just as you and your competitors chase the right customers. Many would be disheartened seeing their competitor in every bid, every place they want to be but it is through this that you can...

Seize untended positions

On matters of strategy against a large competitor the easiest is to seize untended positions. In competitive industries there are few but they can be found by figuring out what current customers disdain and love. Once a market is found. See where everyone stands and...